Privacy Policy

The privacy policy is effective from 2026-09-27.

Legal basis for processing

We process your personal data based on different legal grounds:

How do we process your personal data?

To provide advertising services, we need to process your personal data. Processing means all actions that can be taken regarding personal data, regardless of whether they are performed automatically or not. Below are examples of how we collect your personal data, for which purposes we process them, and how long they are stored.

Visitors

Musik.hifitorget.se uses Google Analytics 4 to collect basic visitor data: which pages are viewed, country and region, and the type of browser and device. City, screen resolution and device model are not collected. Collected data is used as a basis for further development of the platform. Google processes the data on our behalf as a data processor, and statistics cookies are set only if you have consented to them. Data linked to the cookie identifier is deleted after 14 months; aggregated statistics that cannot be linked to an individual visitor are kept longer.

Members

As a registered member, we use your personal data so you can log in and so buyers or sellers can contact you. Email addresses are not published on the website. We also store the IP address used when posting an ad as a security measure against fraud. Personal data for registered members is saved during the membership period.

We also use your email address for verification, password reset, and notifications when ads are answered.

Storage of personal data

All data used for musik.hifitorget.se is stored within the EU at Amazon Web Services (AWS) in Frankfurt, Germany. Log files containing IP addresses are saved for up to 60 days. Data required for accounting is saved for up to seven years according to the Accounting Act. Data related to DAC7 reporting is saved according to the Tax Agency's requirements.

Personal data that may be saved upon registration or use of additional services:

Your personal data is stored as long as you have an active account. When an account is closed, the data is deleted within 90 days, except for data that must be retained by law:

You have the right to request the personal data stored with us. Use the contact information below for requests.

Sharing of personal data

musik.hifitorget.se never sells your personal data. However, they may be shared with selected parties when necessary to provide our services or comply with legal requirements. The following parties may receive your data and their roles:

Messaging function

Musik.hifitorget.se provides an internal messaging function that allows buyers and sellers to communicate directly on the platform. Private accounts created on or after 27 September 2026 always use the messaging function. Business accounts, and private accounts created before that date, can instead choose to be contacted via email. The setting is managed under your profile. Messages sent via the messaging function are stored on our servers.

Access and review: Musik.hifitorget.se reserves the right to review messages in order to:

Messages are stored as long as the conversation is active or as long as required to fulfil the above purposes. You can block other users to prevent further contact.

International transfers

When using Google's services (Analytics, Ad Manager and AdSense), personal data may be transferred to countries outside the EU/EEA, primarily the US. Transfers to the US rely on the EU Commission's adequacy decision for the EU–US Data Privacy Framework, under which Google is certified. Transfers not covered by the framework rely on the EU Commission's standard contractual clauses (SCC).

Profiling and automated decision-making

When displaying ads via third parties, profiling may occur, i.e., ads are adapted based on your behaviour and previous visits. This only occurs with your consent to cookies.

Your rights

As a registered user, you have the following rights under GDPR:

If you believe we are processing your personal data incorrectly, you can file a complaint with the Swedish Authority for Privacy Protection (IMY).

Data controller

The data controller for the processing of your personal data is:

Adspace Nordic AB (org. no. 559229-9332)
Kivra: 559229-9332, 106 31 Stockholm, Sweden
Email: info@hifitorget.se

Given the nature and scope of operations, Adspace Nordic AB has determined that a Data Protection Officer (DPO) is not required under GDPR Article 37. For data protection enquiries, contact info@hifitorget.se.

Contact information

If you have questions about the privacy policy or our handling of personal data, contact us at info@hifitorget.se.

Changes since previous version